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I'm Brian Gundersdorf, a strategy-driven, full-stack creative on a solo cross-country journey documenting America's landscapes, trails, and coastlines by car, foot, camera, and keyboard. One month per town: explore, hike, research, write, photograph, video.


FRESH FROM THE TRAIL

August 2026 - Montana and Wyoming


Bison (and the humans who get too close to them) have been getting a bad rap lately. The missing context? In Yellowstone National Park, Bison are eeeeeverywhere. Over 5,000 bison live in Yellowstone, and they seem to enjoy crossing the roads. In two days at Yellowstone, bison crossed directly in front of my car seven times. You hear about it when something goes wrong. But no-drama close encounters with these beasts are quite common. Give them the right of way. Do not irritate them. If their tails go up in the air, they are grumpy and may be preparing to end you.


p.s. Mountain goats are the official space aliens of Glacier National Park, and my love for them is comprehensive. The goats you see here are from the Hidden Lake trail at Logan Pass. You only get 3 hours of parking up there, so I picked hanging out with these critters over finishing the hike. No regrets. Find more goats, and the story) here.

Narrative, Dramatic, Practical Outdoor Content


At each stop on my adventure, I tell stories that have practical value for hikers. I found the most stunning hike in Big Sur—but the best part has been closed for over a decade. What gives? When my hiking shoes fell apart at White Sands National Park, I found a new favorite brand that traversed a huge range of surfaces with me. And after an AFib episode on a remote hike (with a bear), I created a best practice list to keep my heart in rhythm for hiking.

Full-Stack Creative


Twenty-five years of brand identity, graphic design, photography, editorial writing, and digital product work. I provide one point of view across the full process, start to finish.

A favorite collaborator of customers and colleagues.

Rich Boniface, Head of Data Engineering, Conservation Labs

Brian is the coolest product strategist I’ve met. He surfaced market opportunities, clarified our offering, and codified our customer’s motivations. Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. With Brian’s help, we’ve found ourselves.

Omar Alsafadi, Founder/CEO of Aria Music

I beam with pride sharing our logo and collateral now. I have no doubt that Brian’s brand and messaging work contributed to our 200% year-over-year growth.

Jason Boyce, Founder/CEO of Avenue7Media

The traits anyone would desire in a creative problem solver.

Brian would take a challenging problem, turn it sideways in his head and find a new way to think about it that was unseen before. His designs were always compelling without ever losing sight of the audience(s) they were designed to reach.

Andy Fox, Founder/CEO of Unista
Follow me on Instagram
@briangundersdorf