I'm Brian Gundersdorf, a creative director on a solo cross-country journey documenting America's landscapes, trails, and coastlines by car, foot, camera, and keyboard. One month per town: explore, hike, research, write, photograph, video.


Narrative, Dramatic, Practical Outdoor Content


At each stop on my adventure, I tell stories that have practical value for hikers. I found the most stunning hike in Big Sur—but the best part has been closed for over a decade. What gives? When my hiking shoes fell apart at White Sands National Park, I found a new favorite brand that traversed a huge range of surfaces with me. And after an AFib episode on a remote hike (with a bear), I created a best practice list to keep my heart in rhythm for hiking.

Full-Stack Creative


Twenty-five years of brand identity, graphic design, photography, editorial writing, and digital product work. I provide one point of view across the full process, start to finish.

A favorite collaborator of customers and colleagues.

Rich Boniface, Head of Data Engineering, Conservation Labs

Brian is the coolest product strategist I’ve met. He surfaced market opportunities, clarified our offering, and codified our customer’s motivations. Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. With Brian’s help, we’ve found ourselves.

Omar Alsafadi, Founder/CEO of Aria Music

I beam with pride sharing our logo and collateral now. I have no doubt that Brian’s brand and messaging work contributed to our 200% year-over-year growth.

Jason Boyce, Founder/CEO of Avenue7Media

The traits anyone would desire in a creative problem solver.

Brian would take a challenging problem, turn it sideways in his head and find a new way to think about it that was unseen before. His designs were always compelling without ever losing sight of the audience(s) they were designed to reach.

Andy Fox, Founder/CEO of Unista
Follow me on Instagram
@briangundersdorf