PHOTOGRAPHER, DESIGNER, WRITER

I'm Brian Gundersdorf, a photographer, designer, writer, and product strategist.

"A Favorite Collaborator of Customers and Colleagues."

- Rich Boniface, Head of Data Engineering, Conservation Labs

MARKET & PRODUCT RESEARCH

Research, Analysis, Writing, and Design

A Pharma-Tech company wanted to determine how (and if) to go to market with a new enterprise product. I designed and conducted a survey and interviews with target customers, analyzed the results, and reported back with insights:

Identified the buying decision team, preferred cost models, and pricing expectations.
Surfaced buyer sentiment, positioning options, a niche market, and key differentiators—and sales strategies for each target company size.

I wrote and designed the 30-page report — including all of the infographics.

One Brand-Voice Across Everything

I supported Avenue7Media during a transformative four-year stretch as they grew from a founder-focused Amazon-seller consulting firm to a top-tier e-commerce agency with triple-digit client growth across every category. As their brand evolved, I repeated my BrandLab workshop with them, continuously ensuring the brand resonated with their target markets and the motivations of their customers.

Codified their customer personas
Created persuasive messaging and collateral
Created brand voice, logo, and visual design system
Designed (and wrote) their website, brochures, pitch deck, case studies, etc.
Consulted on brand, business, and marketing strategies

"I beam with pride sharing our logo and collateral now. I have no doubt that Brian’s brand and messaging work contributed to our 200% year-over-year growth."

Jason Boyce, Founder/CEO of Avenue7Media

UX-CERTIFIED DIGITAL PRODUCT DESIGN

Business Intelligence Platform

Identified growing demand for ad hoc reporting in the marketing industry and a gap

between what existed and what was possible with the latest web technologies. Created a new category of drag-and-drop analytics product ahead of the market.

Designed from the ground up.
Profitable MVP within 3 months of dev kickoff.
Attracted global agencies and Fortune 100.
Won recurring annual 7-figure contracts.
Tracked billions in annual ad spend.
Owned roadmap, prioritization, functional requirements, and design.
Grew to a multi-application platform with fully self-service instance deployment, data ingestion, cleansing, transformation, joins, business rules, AI insights, dozens of configurable data visualizations, as well as cross-tab, nesting, and pivot tables.
$12M in VC funding.
Sold to a global agency.

LEVERAGING AI FOR PRODUCTION-READY DESIGN/COMPONENT SYSTEMS

Consistent, Compliant, and On-Brand

Right now, I’m building a design system in Claude for a client’s dev team — not wireframes, not Figma files waiting on handoff, but production-ready component systems where the design artifact is the code artifact.

A year ago, I would have suggested that most design systems should be succinct because humans will only read so much documentation. But now AI reads the documentation, and robust design systems (created by designers) will allow teams to quickly create new features and pages that are more consistent, ADA-compliant, and on-brand.

For more on this topic, read my article: The Evolution of Design Prototypes

The traits anyone would desire in a creative problem solver.

Brian would take a challenging problem, turn it sideways in his head and find a new way to think about it that was unseen before. His designs were always compelling without ever losing sight of the audience(s) they were designed to reach.

Andy Fox, Founder/CEO of Unista

CONSUMER APP DESIGN

Live Entertainment Booking App

This two-sided marketplace app helps bars and performers connect, book gigs, and manage contracts and finances. It's exactly the app I wish I had when I was a touring musician.

For this project, I collaborated with the LiveLink founder Keeva Koppinger and the amazing development team at CABEM Technologies. I provided market research, discovery, branding, designs, and a developer-friendly Figma prototype for this mobile-first consumer app. We've massively improved the user experience of booking live entertainment!

BUSINESS MANAGEMENT APP DESIGN

Scheduling App for Music Schools

Booking a series of private music lessons is nothing like scheduling a recurring business meeting, class, or event. I designed a unique calendar system that makes it easy to book simultaneous lesson slots for a whole family, resolve any individual weeks that need rescheduling, bulk-schedule lessons, and translate schedules into billing, secure payments, and automated re-enrollments.

Brian is the coolest strategist I’ve met. He surfaced market opportunities, clarified our offering, and codified our customer’s motivations. Now we have an unforgettable story to help musicians, fans, and investors understand how our product can improve their lives. With Brian’s help, we’ve found ourselves.

Omar Alsafadi, Founder/CEO of Aria Music

WRITING SAMPLES

Brand Thought Leadership

In eight years at Bruck Marketing, I ran my BrandLab workshop to help 30+ founders and executives win fans. I've published instructional content spanning brand positioning, messaging development, and decision science for marketers.

BrandLab Positioning Workshop

I created the BrandLab Positioning workshop to align and energize over 30 business teams around their brand’s purpose as we extract a clear, persuasive message and design system for website, pitch deck, and sales collateral. The images here are the slides I designed for the workshop, and on the far right is a sample client output (each of these maps to the client's visual brand).

SOCIAL MEDIA

Content Creation

A surf contest where the awards inspire tandem rides, backflips, headstands, tackles, epic wipeouts, and general shenanigans? Count me in! Goal: Permanently imprint this event into the memories of its sponsors and surfers.

I took photos at the event, curated a set of iconic moments, and paired those with the logos of the event's sponsors. I published this as a carousel and set up the host and key sponsors as collaborators on the post. It was shared 41 times and seen over 14,000 times. Find me on Instagram.

Graphic Design / Sales Enablement

30 years of professional experience creating and implementing design systems, developing compelling designs, leading cross-functional teams, and collaborating directly with executives at some of the largest (and smallest) brands in the world. I've created dozens of brand identities and realized hundreds of pieces of sales and marketing collateral.

SEE MORE DESIGN WORK

Surf, Turf, and Event Photographer

This year, my camera and I captured weddings, corporate events, surf competitions, and over 150 hikes across America's landscapes and coasts. I'm in St. Augustine, FL right now and ready to work with you.